SEO is an ever-evolving field, with Google and other search engines updating algorithms that decide SEO ranking factors from time to time. If we talk about Google, currently there are over 200 ranking factors. Google fonts use these ranking factors to judge the performance of your website content that matches a particular online search. With the ever-increasing competition in SEO and websites striving hard to improve their rankings, businesses need to pay attention to the ranking factors to top the game. In this blog, we’ll discuss the five powerful ranking factors by an SEO services company that you can leverage to stay in the game.
Regular Publishing of High-Quality Content
“Content is king,” as we have heard the age-old SEO saying thousands of times; it undoubtedly holds today as well. Quality content is also crucial for Google ranking factors.
According to top SEO services companies such as SptoCodes Technologies, creating content that is fresh, unique, and fulfils the search intent of the users automatically ranks higher on the search engine results page (SERPs).
Google or any other search engine pays special attention to the quality of the content posted on your website. Google is a robotic algorithm that is trained to read web pages and decide if the content is suitable to fulfil the query of the users based on what they are searching on the internet.
Earlier, it was believed that lengthy articles are the ones that rank; however, in 2024, longer articles are not the sole thing. Today what matters is how efficiently you can satisfy the user’s queries that ultimately affect your ranking.
Search Intent
According to Google and data analysts, search intent or text relevance is among the top ranking factors. Search intent is when your website contains the information a user is searching for the target keyword for which they are looking.
For instance, when a user searches for “best bags,” they get a list of the best bags, while when they search for “best designer handbags,” they get articles explaining the information.
Google, views the basic signal of matching search intent as when the content contains the same keyword as posted by the user. However, this is the sole factor influencing keyword ranking. The first best way is to understand what the user is looking for and what question they want to get answered.
Instead of completely relying on traditional keyword matching, it’s best to create comprehensive and informative content that uses the related keywords and phrases naturally within the text. Also, you can implement schema markup to help search engines understand the content and context of your pages, which results in rich snippets and improved visibility in search results.
Links (backlinks and internal links)
According to top SEO consulting company, backlinks are the original foundation of Google’s algorithm and are still a major factor that goes into formulating Google’s decision to rank a website in search results. However, in 2024, just as backlinks are crucial, so is the high-quality content. Google uses the inbound links to determine the content authority and relevance.
The best backlink is when the authoritative site includes a relevant link to yours in its content. The main motive is to get many highly authoritative sites to link back to you.
Internal links are the ones that connect different pages within your website. Internal links are used to improve website navigation, user experience, and search engine optimization (SEO). Internal linking can help in tying pages together for both Google and the visitors, making each page more valuable. An authoritative page with a link to another page on your website, helps your visitors find the other page and pass on some authority.
It’s best to create a solid web of internal links in the new content you have created so that the pages can support one another. Creating a good internal linking structure for your site is good practice and surely can increase the ranking of your website.
User Experience
Undoubtedly, user experience is a crucial ranking factor. With user experience, you can understand how users interact with your website. Google uses these metrics to determine the quality of the overall user experience.
Google focuses mainly on three user experience (UX) factors, which are:
Bounce rate: the percentage of people who click on the search engine result page and exit the page right away. If the bounce rate is higher, it means that a page is not relevant for the search query and might have the chance to get demoted in the search engine result pages.
Dwell time: Dwell time is related to bounce rate, which it means that for how long a visitor stays on your website once they have clicked on the SERP result and visited your website. The longer the user stays, the better.
The click-through rate is the percentage of people who click on the SERP to visit your website. If the click-through rate is low, then you might be demoted.
Conclusion
SEO is a long and ongoing process that focuses on user experience and improving the website’s visibility in search engine result pages (SERPs). The four ranking factors discussed in this blog are the ones that are powerful ranking factors in 2024 and can help you improve search engine rankings.
