With all the digitalization, SEO has become more important than ever. SEO or search engine optimization is essential for any website to ensure that it stands out and has a good number of visitors. There is a lot of competition in the markets today, and there are almost more than a hundred companies who are providing the same service. Therefore, there should be something that makes your company stand out. The SEO is going to help with that. Every company owns a website which has to be accessible and all of that. But, there are so many companies that provide the same facilities and have a site as well. When the customers search for something, there are almost 20 pages of search results which are being produced by Google. Anyone hardly ever crosses the first pages, and even in that, only the first 4-to 5 websites are being opened. The SEO of the website makes sure the ranking in the Google search engine is maintained, and there are visitors to your website.
Table of Content:
Here are some SEO trends that are going to help you keep your site prepared in 2019.
1) Learn what the user prefers
You need to have a fair idea about the intents of the visitors and what kind of content they prefer. For example, no one prefers long paragraphs over bulletins. Also, when they search for a query, you need to have an idea of the phrase that they are going to use and add them as keywords.
2) Structured Data Markup
The most used search engine is Google, and it is focusing a lot on AI. To make your content more visible and preferred by technologies that use machine learning and AI, one needs to have structured data in it.
3) Quality of content
The algorithm of Google keeps on changing, and it has been focusing on content even more since 2018. It is going to do so even this year, and if the material is weak, no matter what keywords you use, the rank is not going to improve. Also, using the keyword in random places is considered stuffing and hurts rank.
These are the latest three trends of SEO that are going to help your website have a better rank.
