The world is digitally connected and modern consumers are scouring the internet to find affordable products and services. So, if your business is not visible online, it is missing out on a sizeable chunk of customers. However, getting a website is not enough. Small businesses, which have frugal marketing budgets, need something more. That is where PPC or pay-per-click comes into play.
Pay-per-click advertising is an effective digital marketing tool that is not only cost-effective but can drive traffic to your website so that you can generate leads and convert them into paying customers. As a small business owner, it is essential that you get familiar with pay-per-click and also understand why it is the key to driving your small business forward.
Table of Contents:
- What is PPC and Why Does Your Small Business Need It?
- Quick Results
- Tangible and Measurable Results
- You Do Not Have to Rely on SEO
- Reach Your Target Audience
- Boost Brand Recognition
- Reach Out to Local Customers
- Cost-effective Method of Advertising
- The Bottom Line
What is PPC and Why Does Your Small Business Need It?
Pay-per-click is a type of digital advertising method that is designed to drive traffic to websites. It is a cost-effective marketing technique as it ensures that just people who are interested in what you have to offer click through your website. As a result, you save money as those customers, who are not really interested, are filtered out as they do not click on your pay-per-click ads.
If you are wondering why your small business needs PPC advertising, you should know the benefits.
Here are some of the benefits of including pay-per-click in your digital marketing strategies.
Quick Results
As a small business owner, you want marketing tactics that reap fast results. PPC is one of the best marketing methods to get quick results. In fact, you will get instant results when you run a PPC campaign.
To get a PPC campaign, you will need to first create an Adwords account. This is a quick process so you don’t have to worry. After setting up the account, you can create your ad and run it on Google. People who see the ad will click on it if they are interested and get redirected to your website. So, instantly you will begin getting traffic. It is here that a PPC management company can be of use. The company will be able to create the ad copy and handle all aspects of the campaign based on your budget.
Tangible and Measurable Results
When you begin pay-per-click advertising, you will be able to get tangible results that are measurable. From the moment you begin the PPC campaign, you will know how much money you are spending on the campaign and whether it is garnering a profit.
Using Adwords, you will be able to get minute details about the profits, costs, clicks, visits, views, and much more. You can generate reports and create KPIs that give you the required information and data to assess the success of the ad campaign.
You Do Not Have to Rely on SEO
When you create a website, you have to ensure that it is search engine-friendly. You would have to comply with the SEO rules stipulated by search engines to the T. Otherwise, it will adversely affect your ranking. Also, competing with bigger companies for the same keywords can be exhausting as they have deep pockets and you don’t.
When you run a PPC campaign, you do not have to worry about SEO or ranking algorithms that search engines use. When you have a successful campaign, SEO and algorithms are not important as your ad will drive the traffic to you are website or landing page.
Reach Your Target Audience
The best part about pay-per-click advertising is that you have complete control over where and when your ad will appear. You can choose the keywords for the ad, the location where the ad should be displayed, the device it can be seen on, the time and date, and much more.
Since you have control over who sees your ad, you can ensure that you reach your target audience. This enables you to immediately reach out to the right audience and ensure they see the products and services you offer. Also, only those who are interested in what you have to offer will get to see your ad.
Boost Brand Recognition
When you use a pay per click management services, they will research the right keywords for your business so that you do not have to spend time and effort doing it. When this happens, your ad will be displayed just to those people who are searching for information, products, or services related to those keywords. This will happen constantly.
When your ad is constantly visible to your target audience, it helps to increase brand awareness. Furthermore, your business will be considered an authority in the industry. That, in turn, will drive more traffic to your business website.
Reach Out to Local Customers
Small business owners often have limited reach. They can only attract customers in their neighborhood. However, their customer pool is much wider and can consist of buyers from across the city. When you use PPC, you target all customers who use their mobile phones to search for products or services in the city.
When local customers see your ad and click on it, they will get instructions to reach your store. Such customers are more likely to visit the store and make a purchase. If they don’t see your ad, they will visit your competition, who must be running PPC campaigns of their own. So, it is imperative that you too run these campaigns so that you do not lose customers to your competitors.
Cost-Effective Method of Advertising
PPC campaigns can be expensive or budget-friendly. You have the power to select how much you want to pay for each click and the total cost of the ad campaign. This is where many small business owners make a mistake and then feel PPC campaigns are a waste of money.
It is advisable to hire professionals for PPC management. These professionals are experts and will be able to set up and manage the entire Adwords campaign from start to finish. It will increase the likelihood of the campaign being successful and profitable. Should that happen, you can then allocate more money and continue running it until the professional informs you that you have received the maximum ROI.
The Bottom Line
Now you know how your small business can benefit from PPC advertising. If you haven’t done it before, now is the perfect time to get PPC experts on board and drive traffic to your site. This will increase your business’ revenue and sales, and give you the results you always wanted.
