With a business’s online presence becoming increasingly pertinent, making your website reach the first page of the search engine has become important to make the target customers find you. Realizing the importance of online presence, more and more companies are opting for digital marketing agencies to do the job. However, building an in-house SEO team is expensive, and this is where hiring a white-label digital marketing agency is becoming the norm. But what is white-label SEO, and how does it work?
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Read This Blog to Learn in Detail About White Label Digital Marketing Agencies.
Understanding White Label SEO Services
White label SEO, also known as private label SEO or SEO reselling, is where digital marketing companies provide SEO services to their clients by using freelancing or other third-party agencies under their brand name.
White-label SEO is similar to ghostwriting, as a white-label digital marketing agency is an outside contractor or agency that undertakes SEO services under your brand.
To understand the concept better, let’s look at an example of white-label SEO services in the real world.
Example: You are a digital marketing agency whose main area of specialization is paid advertising. Now you have a client that needs wide-ranging SEO services for targeting potential customers.
To provide wide SEO services to that client, you hire a third-party agency where you will share information about the client’s company and their business, The third party further completes an SEO audit, topic research, and keyword research.
The third party then develops an SEO strategy that you share with your client, and when the client approves the strategy, you update the third party, and they will start working on it.
How Does a White Label Agency Work?
Typically, a standard white-label partnership includes four key steps:
- Your local SEO company sells SEO as one of its own services.
- As a digital marketing agency, you hire or work with a white-label SEO partner to carry out the service under your agency name. This means you can naturally extend the services you provide to the client without burdening your team with the workload.
- A white-label agency does all the work with your name and brand.
- Work is then delivered to the client by the hiring agency.
There are certainly many things that, as SEO consulting services, you have to discuss with the third-party service provider before selling the services. You need to establish your SEO service listing following what the third-party service can provide. You need to be careful when reviewing all the reports, deliverables, on-off projects, or ongoing monthly SEO services. You should discuss the costs of these services to ensure the money is worth the services.
Common white-label SEO services include:
- One-Time Projects
- Long-Term Retainers
Client communication is a major aspect to consider. You need to be in constant touch with your SEO partners, who strictly do the work in the background or even in cases where they are responsible for client communication.
It’s best to discuss these things in advance to let your partnership run smoothly and deliver the best results to your clients.
What are the Services You Can Expect From White Label SEO Services?
While not every digital marketing agency is the same, common SEO services that you can expect to receive from a white-label SEO partner are:
- Customized Strategy
Every time you gain a new client and provide responsibilities to the white-label SEO agency, they will develop a unique identity for each client. This customized strategy is based on the needs and goals of the client, and they will provide you with detailed insight into their strategy, how they execute it, and the timeline of completion.
- Technical Audits
A technical audit is done to check the technical health of the website. Crawlability, status codes, canonicalization, site structure, and such things are included in the technical audit. It’s a tedious task, but it’s effectively done by third-party agencies to improve organic search results.
- On-Page SEO
On-page SEO is one of the services offered by digital marketing agencies. White-hat SEO services can include some aspects of on-page SEO services such as keyword targeting, content optimization, metadata, and more.
For instance, SpotCodes Technologies, the best digital marketing agency, uses white-label digital marketing services to fulfill the services asked by the client, such as providing Shopify SEO services.
- Off-Page SEO
Off-page SEO is done for the long-term success and stability of rankings. Off-page SEO is used mainly for link building, and these are often outsourced.
- Reporting
The white-label SEO partner provides you and your client with detailed, custom reports. Reporting is undeniably crucial and can help pinpoint where the target audience is landing on your site and how organic traffic is changing. Reports are a reflection of the actual work done and whether your SEO strategy is working or not.
Conclusion
White-label digital marketing agencies provide SEO services to clients using freelancing or third-party agencies. The concept is similar to ghostwriting. A standard white-label partnership includes four key steps. Common services include customized strategy, technical audits, and client communication. It’s a strategic solution for digital marketing agencies to expand their service offerings without the burden of building an in-house team while maintaining brand integrity and enhancing client satisfaction.
FAQ’s
What is a White-Label SEO Audit?
A white label SEO audit is an in-depth analysis of a website’s search engine optimization (SEO) performance, delivered without the branding of the agency conducting the audit. It examines factors like on-page optimization, technical SEO issues, keyword usage, backlinks, and overall website health.
How Much Does White-Label SEO Cost?
The pricing of white-label SEO services depends on several factors, such as the services requested by clients, and the country in which the client is based.
