Project Name: Bay Voyager – Google Ads Case Study

Bay Voyager is a San Francisco Bay tour company founded in 2011 by Captain Charles Jennings. With a deep-rooted family history in the city’s maritime industry, Jennings set out to offer a unique, high- speed tour experience that differentiates itself from the larger, slower tourist vessels. The company’s vessel is a custom-built, 28-foot rigid inflatable boat (RIB), a type of craft used by elite military units like the Navy Seals, which provides a fast and adventurous ride. The boat has a capacity for 12 passengers, allowing for a more intimate and personalized tour.