In recent years, mobile application development has become highly profitable and a lot of companies are investing a huge chunk of their marketing budget in mobile ads. However, to make your app successful there are a lot of common mistakes you need to avoid before and after your mobile app launch so that you can better increase your application’s growth and boost sales. Since a lot of brands are looking to enhance customer relationships along with saving time, money, and investment, this all lies in planning and executing a perfect mobile app launch.
Here is a list of mistakes you need to avoid when it comes to mobile app development so that you can effectively increase your sales along with building and retaining your users once the app is launched.
Pre-launch application mistakes to avoid
Table of Content:
- Not being thorough with beta testing
- Skipping the pre-launch marketing promotions
- Not focusing on app store optimization
- Avoiding market research
- Not keeping a release date in mind
1. Not being thorough with beta testing
Beta testing during the early stages can help you fix any bugs and errors that were missed during the internal testing. While internal testing can catch most large errors and faults, some smaller ones may sneak through the process and so beta testing can help catch the smaller flaws during the final stages of your app development and this can prevent mobile application crashes owing to poor design, security issues, lags, and more. Keeping your beta testing in the forefront can help you fix these issues as soon as they come up and offer your users a great experience.
2. Skipping the pre-launch marketing promotions
Marketing campaigns and promotions of your mobile app development company are very essential and this can lead to you building up the hype so that customers immediately download and use your app once it hits the market. If you skip this step then your app will get less attention and it’s always better to advertise your app right from the start via your website, social handles, billboards, promotional events, marketing campaigns, and more to get your customers excited. You can even highlight the features of your app, how it benefits your customers, and come up with different offers.
Similar to websites and SEO, app store optimization works to rank your applications higher in the search engine, boost your app’s visibility, and help it reach a bigger audience. You need to add a suitable title, keywords, content, images, and more and focus on your target audience, this can lead to a higher number of downloads and increased sales as soon as your app is released.
4. Avoiding market research
You must be knowing by now how important research is, especially when it comes to your mobile app development services. By conducting market research, you understand which areas to focus on, your USP, and how you can differentiate yourself from your competition along with offering unique features to grab your user’s attention. Without market research, you will not know what areas to focus on and run the risk of releasing an app that is similar to or less appealing than your competition which will require a lot of time, money and effort to then correct.
5. Not keeping a release date in mind
While it’s great to amp up excitement among your users, most customers will soon get fed up and move on if you don’t have a release date. Fixing your date beforehand and letting your audience know helps to build excitement and count down the dates until your app is released. This allows you to promote your app through social media, your website, and other marketing channels so that your audience is all online when the app is released.
Post-launch application mistakes to avoid
Table of Content:
1. Avoiding fixing bugs post-launch
While you might have gotten rid of most of the bugs before launching your mobile application development, if you or your users find a couple of more bugs after your app is launched then you need to immediately fix them. Fixing these errors and flaws like crashes, functional bugs, connectivity users and slow navigation shows your users that you care about what they want and helps to build added trust in you and your application.
2. Poor consumer support
When it comes to an app development company, your users are important to you and if you have a strong customer support system, that’s reliable, user-friendly, and online 24/7 this can help your users stay loyal and bring more new customers on board. Customer support can be there to handle any shopping, transport, and distribution issues, complaints, and queries and this shows your customers that you care about what they need.
3. Ignoring Bad Reviews
With any custom mobile app development services, your customer’s reviews, testimonials, and feedback are important. You need to check negative reviews and see what your users aren’t happy about and then fix any issues, and inconveniences and target any problems faced by them. Users will also offer you suggestions, feedback, and tips to help improve your product, and listening to your customer base can help you not only gain their trust and loyalty but help improve your application in the market. Show your customers that their voice is highly appreciated and they will rank your app very highly among the rest, this, in turn, can help you score a high ranking on your search engine.
End Note
When launching a mobile application, certain aspects need to be checked and re-checked before and after launch right from security, fixing any bugs, optimizing app performance, eliminating any errors, improving your user experience and much more can help build trust among your customers and make your application launch successful. Keep in mind that once you release your app into the market, the work does not stop there and you need to keep coming out with new features, offers, promotions, and more to help keep your customers entertained and engaged so that they only use your application. Keeping your customers happy and focusing on the best practices can help grow and expand your brand in the long run.
